Our Story

As parents in a society overwhelmed by the presence of technology, we place a high value on creative play and vivid imaginations.

We want to raise kids that are more familiar with a game of pretend than a game downloaded from the app store.

We wish we could go back to the simpler days of our own childhood.

We never intend to let our little ones play too long on the tablet, but too many times, parents realize it’s dinner time and see how deep into the red that battery symbol is. Before we lay on the guilt too thick, know that we have the power to change the game: it’s all in equipping ourselves with the right “tools” to encourage the creativity we desire to see in our kids.

At KidEssence, we want to help you empower your kids + their future. We want to celebrate the valuable psychological and emotional steps your child makes in development beyond just the physical ones.

We help parents provide a healthy environment for their children that stimulates learning through play while building their self-esteem.

Our toys promote creative, imaginative, and unplugged play. Our custom dolls promote imaginative play, build self-confidence and offer security to your children. These kids have a doll that looks like them and speaks specifically to them in their imagination, comfort level, and phase of learning and expression.

Our travel chalkboards and lap desks allow a child to create in an environment that may have them physically contained. Even though they may be stuck in a car for 7 hours, their imagination does not have to be contained, and they can create, problem-solve, and imagine without limits.

Our stuffed animals and loveys offer the same play experience as our dolls. These animals are the lion and fox that come to life at the zoo in the living room. They are the creatures in the children’s books that our kids remember reading about. They come to life to continue that story.

Our baby blankets begin as warmth and comfort for the littlest ones and turn into tents for fort building, capes for flying, and make dens for hideaways as these babies grow into childhood. They provide comfort from the shadow in the dark room, familiarity during sleep time, and a sense of possession with a blankie that is just theirs.

We believe that children learn best through play. We want to live in a world where every child is empowered through the skills they discover while their imagination runs wild. We know that open play helps children learn about themselves and the world and, work through new life issues, while cultivating social and emotional intelligence. We refuse to promote opportunities for a child to be limited in their ability to create and imagine. Join us and empower your little one while they learn to live, love and laugh through play!


KidEssence all began with a dreaded 7 hour car ride. My 3 year old daughter and I were road tripping to Niagara Falls, and the impending hours in the vehicle with a very extroverted and energetic girl made me realize I needed a place for this girl’s imagination to run while she was trapped in the car for an entire day. What this mom needed desperately was to arm herself with toys that would keep that girl's gears mentally + creatively turning while her body was physically strapped in one position.

Thinking back to my own growing-up years, I knew exactly what could help. With crayons, paper, magnets and a few small toys, my daughter and I--and that very first lap desk--set out on a journey to see "The Big Waterfall.". It was during that trip I witnessed firsthand how easily a child in this technology-overwhelmed culture could still use their imagination for entertainment and delight (even while their bodies were contained), and so the inspiration for KidEssence was born.



Have any questions or concerns?  Feel free to contact us:

(201) 338-0626 (9a-5p M-F EST)


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